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Article Evaluation Survey

More and more companies focus on professional blogs, help centres, and guides on the pages on which they share their knowledge with clients. How do you find out if they are doing it right?

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Helping your customers understand your product and the meanders of your industry is a good step towards establishing a solid relationship between your brand and its users. More and more companies focus on professional blogs, help centres, and guides on the pages on which they share their knowledge with clients. How do you find out if they are doing it right? An online survey assesses the articles in the guide and the help quality.

Does the Content of the Guide Help Your Customers?

Despite the best intentions of content marketing specialists and authors of texts posted on the websites of company guides, we are not always sure that they effectively explain the problems faced by customers. After all, the article authors’ are people from the company who are perfectly familiar with the product’s functioning. Just as a good blog text explains complex mechanisms in simple terms, an influential survey should be as simple as possible. Here is an example of a feedback survey on a tutorial article.

Assessment of the Article – Questions Worth Asking:

For this type of survey, the best solution is to ask: Was this content helpful to you?

  • If the reader answers yes, we have confirmation that the text is doing its job.
  • If the answer is negative, it is good to ask what information was missing in it, to fill the gaps as soon as possible, and update the article so that it accurately responds to the problems and challenges faced by our client.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.

osoba

Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The possibility to create subaccounts that allow more experts to work with the tool and view research results simultaneously makes our research much easier.

osoba

Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland