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Blog Survey Questions

The main goal of corporate blogs is to create content that responds to the needs and inquiries of customers. Valuable content will attract traffic to the website, translating into users’ interest in the company’s offer.

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It is what content marketing looks like in theory. In practice, it is much more challenging to make the readers visit the blog in crowds and convert its users into company customers more often. An excellent way to optimise blog content is to ask readers for their opinion, i.e., to evaluate the published articles.

What Do Readers Think About Your Blog?

There are many advantages to researching your readers. Thanks to regular online surveys, we can:

  • receive a reliable assessment of the content, i.e., the work performed,
  • find out why readers are not converting,
  • test whether the introduced changes affect the receipt of articles,
  • check whether we allocate time and resources to meet the needs of recipients.

Researching the readers also allows you to get to know people who may be interested in our content. Do not be afraid to ask them for an assessment, inspiration for further work, and directions for developing our corporate blog.

Blog Article Rating Template:

The question to rate an article should be quick and short. It can take the following form: Was the content of this article interesting for you? Readers provide answers on a five-point scale, depending on whether the article interested them very much or whether it ultimately failed to meet their expectations.

Remember that when asking you to rate an article on the blog, we count on honesty and feedback from those who speak critically about our work. Especially consider asking the latter group about the reasons for the low rating and advice on what we can do to make the following texts more interesting for them. All this is to improve our content activities in the future.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.

osoba

Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The possibility to create subaccounts that allow more experts to work with the tool and view research results simultaneously makes our research much easier.

osoba

Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland