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E-Commerce Website Survey Questions

Are your customers abandoning their carts? Your online store has a lot of visitors, but orders are rarely or never placed? The key to finding the cause of these problems your e-commerce faces is to ask the right questions.

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An e-commerce Survey with a simple question: What is Stopping You from Ordering? is a website pop-up that will quickly provide you with all the necessary information about:

  • what elements of the website or the offer prevent customers from completing the order,
  • what prevents customers from buying,
  • is placing an order simple enough for your target group,
  • what you need to change for more people to complete the transaction.

Survey for e-commerce – questions

A ready-made e-commerce survey template, which you will place on your online store’s website as a widget, will help you collect information from all visitors to the e-store or from a selected group of customers. Thanks to the pop-up survey, you will find out what prevents customers from buying, and you will benefit from:

  1. getting to know your potential customers and their needs better,
  2. conversion optimization,
  3. get information on how customers imagine the perfect purchasing process and order,
  4. increasing the number of orders, and thus profits, after implementing changes based on customer’s voices.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The possibility to create subaccounts that allow more experts to work with the tool and view research results simultaneously makes our research much easier.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland