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Website Feedback Survey Template

Is your website or online store user-friendly and meets all visitors’ expectations? It’s high time to find it out! Use feedback surveys to learn how to improve your online activities and attract more users.

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Have you ever left a potential counterparty’s website because you didn’t find enough information about the product or service? Do you lose patience when you can’t navigate the site easily, the pricing page is unreadable, and the quality of articles on a particular company’s blog is full of typos and language errors?

We all know this pain too well, right? If you want to find out what your customers and users are missing from your online services, ask them the right feedback survey questions.

Definition of a Website Survey

Let’s start with a concise explanation of what a website survey is. The simplest definition suggests that it is a tool for collecting honest feedback from users visiting your website. Due to the type of questions asked, you can obtain both qualitative and quantitative feedback.

Such surveys’ main task is collecting feedback about various aspects of your website.

Depending on the purpose of the study, survey questions may concern the pricing page, launch of the new website or important feature, payment process (post-purchase survey), customer satisfaction, the user experience of online visitors (existing customers/potential customers in e-commerce), product range diverse, product features, or other suggestions.

A separate group of topics are the usability survey questions, or why visitors leave your landing pages or online store (customer feedback).

Website Feedback Survey Questions

Customers and users are happy to share feedback. They appreciate companies that ask for their opinion, not patronize them. In the case of websites, it is essential that you have the target group of respondents at hand.

Of course, you can outsource conducting focus research to an agency. However, you can also determine what your website visitors, users, and customers think about your website or e-commerce activity. Instead of guessing and creating incomplete web pages, ask them for qualitative feedback.

Ask your users: “How can we improve our website” and find out how you can improve your website and better suit it to the needs of your visitors.

Examples of Website Survey Questions

The question in this survey template is just an example. Depending on the nature of your online activity, you can freely change the content of the question in our panel to get the most valuable feedback for yourself.

1. What can we do to make our website better?

2. How would you rate the ease of use of our website?

3. How do you rate the understandability of the content?

4. How would you rate the ease of finding information?

5. How do you rate the look & feel?

6. How did you discover our company?

7. We are thinking of creating a [new feature description]. Is it a good idea?

8. Is there anything that stops you from completing this order and buying?

9. How clear is the information on our pricing plans?

1o. What do you think sets us apart from our competitors?

11. How would you feel if you could no longer use our product?

12. What information is missing from our pricing plans?

13. How interesting did you find this article?

Get inspired by the examples above to create a successful survey and collect customer feedback (or gather feedback from users) to improve your website pages.

When to Ask Website Visitors for Feedback?

The answer to the question of where to place surveys is simple, wherever you want actionable insights.

If you want to increase the engagement of your blog readers, ask them when they are browsing your articles. On the other hand, if you are looking for information on the transparency of the price list, ask the users when they are on the list.

Website Feedback Survey Tips

1. Keep it short, remember it’s a pop up survey

2. Don’t complicate it, use simple language

3. Select single survey question or multiple questions

4. In the second scenario, ask follow up questions

5. For higher website experience, try to avoid full page overlays

6. First impression matters for high completion rates

7. Get more survey responses (and valuable feedback) taking care of UX

Collect feedback for better understanding of existing and new users’ needs.

Benefits of Conducting Website Surveys

With a professional survey tool, you can gather feedback regarding your landing page, user & customer experience, the payment experience, and many more. Here are some of the values of conducting a website feedback survey:

1. No need to search for your target group

Post-purchase survey? Product quality? Online search results? New features? Content quality at your landing page? Pricing or other pages? No matter what your goal is, you may run an online pop-up survey on crucial paths and collect real-time feedback on the actions users (or current and potential new customers) are doing.

2. Easy way to understand your users intentions

Pure analytics data won’t tell you why users behave in a certain way, what motivates them, and why they don’t convert. You will find it out only by asking the users themselves. Be precise, respect the respondent’s time and patience, and remember to ask follow-up questions to learn more about their motives.

3. Use data and insights to make wise decisions

Combine data from your systems and tools with user responses to get a holistic view of their behavior and motivation. It will make your decisions about prioritizing projects much more effective.

Ask better website survey questions with Startquestion to collect priceless data and improve your online activity. Learn more about our ready-to-use Website surveys and pop-up widgets.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The possibility to create subaccounts that allow more experts to work with the tool and view research results simultaneously makes our research much easier.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland