We offer ready-made questionnaire templates that test the product concept. They will make it easier to get to know the potential group of recipients and will tell you what their attitude towards our brand is, whether they recognize it, etc. The survey enables quick data analysis and reaching specific conclusions that may contribute to the success of a new product on the market.
Concept Testing
Introducing new products to the market requires comprehensive preparation from the company. The more information you have about your customers – their requirements and preferences, the better you have a chance to prepare. A survey is a good tool for obtaining this type of data.
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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.
Krzysztof Gabruk
Customer Experience Chapter Leader at Santander Bank Poland
Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.
Ewa Minda-Korczak
Marketing Manager of Telepizza Poland
Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The possibility to create subaccounts that allow more experts to work with the tool and view research results simultaneously makes our research much easier.
Krzysztof Gabruk
Customer Experience Chapter Leader at Santander Bank Poland