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Pop-up Survey for Readers

Sometimes it is challenging to find a good, precise topic that meets all of these guidelines. You can make your task easier while remaining in line with the main principle that customer satisfaction is the most important when looking for blog content ideas among your readers.

 

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The job of a content marketer is not only about writing. It is usually a balancing act between readers’ expectations, SEO guidelines, brand communication assumptions, and strategy. Sometimes it is challenging to find a good, precise topic that meets all of these guidelines.

What Content Are Readers Looking For on the Blog?

Each brand focusing on blog content has its strategy and publishing plan. It has its expectations for published content. What do readers expect? Quality, understanding their needs, engaging texts, and above all, answers to bothering questions about the product, service, or the entire market. Researching users’ expectations will allow you to show that you create a blog for them, so openly communicate your needs and request feedback.

Reader Feedback – What Questions to Ask:

The simplest one. For example, we are working on new topics for blog articles. What topics would be of interest to you? You can too:

  • suggest subject areas (single or multiple choice questions),
  • to better understand users’ needs, it is worth asking open questions and listening to what they want to tell us about our work.

If we approach the topic diligently, we will explore it and provide substantive knowledge excitingly for the reader. In addition, we will do it in an accessible way, gaining not only exciting materials but also the attention of potential customers.

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We are recommended by:

We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.

osoba

Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The possibility to create subaccounts that allow more experts to work with the tool and view research results simultaneously makes our research much easier.

osoba

Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland