Reason for Visiting Website - Survey Template | Startquestion
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Website Visitor Feedback

Each website has a specific purpose. Usually, it’s related to the business goals, such as registering a new user, setting up an account on the platform, making a purchase in e-commerce, or extending the subscription.

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There is an easy way to check if the website is functional – all you need to do is ask visitors about the purpose of your visit using a simple pop-up website survey.

Getting an honest answer to the simple question, “Why are you visiting our website?” can change your business strategy and provide you with answers to crucial questions, for example:

  • whether the appearance and design of the website do not hinder the achievement of its purpose, i.e., registration, purchase,
  • whether the user has a positive or negative experience of visiting the website and its operation,
  • whether the website works well both on a computer and in a mobile version,
  • what should be changed on the website to make it easier for visitors to achieve their goals.

Purpose of visiting the website widget – questions

To find out the purpose of a visit to the website, you need to survey with a few simple but specific questions. Here are some questions you can use in your pop-up website survey:

  1. Were you able to achieve the purpose of today’s visit? (closed question)
  2. What was the main reason for your visit to the site? (single choice question)
  3. Why have you failed to achieve this goal? (multiple choice question)
  4. How would you rate your experience of using our website in general? (rating question)

All questions in the website survey template can be adjusted to your needs with a few clicks.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.

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Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The possibility to create subaccounts that allow more experts to work with the tool and view research results simultaneously makes our research much easier.

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Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland