A website survey can be a very effective tool in such a situation. When your product team has a brilliant idea to introduce a new feature, but you are unsure if your users would like it, ask them about it.
Imagine the new feature is about tagging responses. It would make it possible to mark selected words and add word labels, e.g., customer service, sales, and then display a summary in the form of charts with the number of tags used.
How to conduct such a study of new features on the site? Follow these guidelines:
- Ask users what they think about this solution by giving them one of several possible ratings (from poor idea to great idea) on a five-point scale.
- Then, to make a better decision, apply the appropriate display rules depending on whether someone likes or criticizes the new feature.
- Ask the supporters of the new solution how it would help them in the daily functioning of the website.
- Ask its opponents to explain (open-ended question) why they don’t like the idea.