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The Impact of Advertising on the Consumer

Startquestion allows you to create a questionnaire to examine the size and type of impact of TV or Internet advertisements on the behavior of people buying products or using services.

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It is impossible to disagree that advertising has a massive impact on the behaviour and decisions made by consumers.

Advertising Impact Survey can be used by companies to create the most effective marketing messages. It is also a tool in the hands of ad producers. On the other hand, the survey is a valuable source of information also for psychologists and sociologists who study the behaviour of specific groups of respondents in relation to advertising messages.

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We use Startquestion surveys to collect satisfaction metrics such as Net Promoter Score, measure our processes’ ease of use, and conduct UX research. The collected data allows us to set priorities for changes. At this point, it fully meets our needs, and what’s more – we are trying out more advanced applications, such as an integration with the transaction system. We recommend Startquestion as a user-friendly and flexible tool.

osoba

Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allows us to take better care of the high level of service for our entire network. We use it to research our products, brand image, and service. The results help us to improve the quality of customer service because we know that the success of our business depends mainly on the people. This software allows us to easily verify both what customers think about our product and how they find out about us.

Ewa Minda-Korczak

Marketing Manager of Telepizza Poland

Among the possibilities the Startquestion software offers, we appreciate the most easily creating conditional questions, placing surveys in the company domain, and adjusting the layout to our specific needs. The possibility to create subaccounts that allow more experts to work with the tool and view research results simultaneously makes our research much easier.

osoba

Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland